JDA Rejoices over Tombola Account

Tombola has appointed JDA, its operator to deal with its £4m integrated account. Tombola handles UK’s largest Bingo online site sunbingo.co.uk but with this new development it is poised to debut with its own bingo website. The expectation is that it will enlarge the scope of its business.

JDA took the course of a three-way pitch enabling it to win the appointment. Its job will be to promote the introduction of the new website.

The Tombola Bingo site will be advertised through a comprehensive propaganda through television, radio and press media as well as by going online. The operations will be backed by £100,000 prize money for promotional purposes targeting a drive for capturing data.

Tombola’s spokesperson said that they chose JDA “for two reasons.” Their final concept was without fault and lived up to all the angles expected in the brief. This has led to a top class television advertisement but it has also satisfied other needs of the marketing strategy. The website has become vibrant and alive. Secondly the approach of JDA is well balanced and in tune with the online activities of the trade that endeavours to reach a large audience within a short time.